Project Name: The Conjuring 4
Name of Client: Warner Bros. Entertainment
Project Requirements: 24 in x 36 in at 150 dpi
Target Audience: Horror fans who enjoy supernatural horror and thriller films. Young adults typically between the ages of 18 and 35,since they are often drawn to contemporary horror. Fans of the franchise who have followed the conjuring universe, including some spin offs like Annabelle and The Nun movies. Paranormal enthusiasts and casual moviegoers looking to engage in a cinematic experience during halloween.
The Goal of the Project:
My goal is to promote the movie by creating an engaging and immersive experience that captures the film’s themes of supernatural horror and suspense. Attracting my target audience, increasing awareness of the film and driving ticket sales.
Intended Message:
Get ready for a spine-chilling night! The Conjuring 4 is the perfect horror flick to get our hearts racing and our popcorn flying. Bring your bravest faces and let's see who screams the loudest!
Types of Imagery:
The film is about previous evil beings the exorcists have encountered in the past and defeated. But now they are seeking revenge in some way by working together so I plan on including photos of 3 major evil entities, with bloody red text.
Color Choices:
Colors I plan on using include dark grays and black to give the supernatural contrast to the movie poster but I also want to include bloody red text for my title and call to action. Lastly, include some white for my typography for main stars and credits.
Type Choices:
Athelas, Academy Engraved LET, Baskerville,Marion,Superclarendon,
What is your call to action?
Prepare to be terrified!
Prep Material:
Research
Mood Board
Thumbnails/Roughs
Rewatch movies
Internet Search
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