Saturday, July 12, 2025

Case Study 1

My Case Study is on Beats by Dre, originally known as Beats Studio in 2008. 

But I found that Beats by Dre launched a campaign called "The Game Before the Game" during the 2014 FIFA World Cup that was a great promotional campaign. The goal was to raise global brand awareness and connect their headphones with sports, emotion, and mental preparation. The campaign focused on showing the pre-game rituals of famous athletes like Neymar Jr., Serena Williams, and LeBron James, with a strong emotional story and dramatic music.       

They used a five-minute video, TV ads, social media, and product placement to reach people worldwide. Even though Beats wasn’t an official World Cup sponsor, the campaign went viral and boosted headphone sales. It also helped position Beats as more than just headphones, it became part of sports culture.

I learned that good storytelling makes a brand more relatable. Using emotion, real people, and cultural moments in design can make a big impact. I also learned that campaigns work better when they are shared across different types of media.

link to 

https://youtu.be/QiAgzUyCz3c?si=tEuaeemeylH-kr-x



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