In this week's Creative Blog I wanted to share an exercise I read about in a book from class called Caffeine for the Creative Mind by (Stefan Mumaw and Wendy Lee Oldfield). The creative exercise was called The Love Bug Returns! It talks about how the Volkswagen bug has been around since 1934, providing an inexpensive compact vehicle for the everyday driver. In 1998, Volkswagen re-introduced the bug with an update, marketing heavy look to object to an all new generation of VW lovers. Over the years, people have customized their bugs, both exterior and interior, and have created some memorable vehicles. My task today was to paint or redesign the exterior of a VW Bug to convey the characteristics of one of the following words pain, irreverence, confused, athletic or bored.
People love Volkswagen Bugs (or Beetles) for a variety of reasons, both practical and emotional. Many love it for its distinctive shape, the Beetle's round, curvy design is instantly recognizable and has a timeless charm. Its unique "bug" shape makes it stand out from other cars, and it has become an icon of the automotive world. Some even love it for its cultural significance the Volkswagen Beetle became an emblem of the free-spirited, anti-establishment vibe of the 1960s. It was embraced by young people, artists, and musicians as a symbol of independence and rebellion.
The Volkswagen Bug was both affordable and practical when first introduced, the Beetle was an affordable car that made owning a vehicle accessible to a wide range of people. Its low production cost and simple design kept prices down. Also best known for its durability. The air-cooled engine and simple mechanics made it easy to maintain and repair, especially for the DIY enthusiast. The Volkswagon bug is still used and known today as one of the most fuel efficient cars back then. The small engine made the Beetle relatively fuel-efficient, which was appealing during times of oil shortages or high gas prices.
People still love the car today because after all the years it has endless modifications thus giving it customization potential. The Beetle has a huge aftermarket parts industry, meaning owners can customize their cars in countless ways. From paint jobs to custom engines to lowered suspensions, the possibilities for personalization are virtually limitless. I think this car is great for new drivers because of its compact size. The small, nimble size of the Beetle makes it ideal for city driving and parking. It’s easy to maneuver, which can be a big plus in crowded urban areas. Volkswagen Beetle resonates with people for its distinctive style, rich cultural history, reliability, and the sense of fun it offers. The Beetle has captured the hearts of millions around the world.
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