Social Media Calendars

 

1st Social Media Post

 

For this Post I am targeting both Emma Green  and Susan Davis personas with the plans to achieve Future investments and Global Carbon Impact. 

Social Media Post Headers

These are two Social Media Headers for platforms my personas would most likely use. 

Facebook Header 

Instagram Header 

Setting up Your Brand

 Setting up your brand is not just about creating a logo or a catchy slogan, it's about building an identity that resonates with your target audience, stands out in the marketplace, and fosters trust, loyalty, and recognition. A well-established brand can be one of the most valuable assets for long-term success.

Creating a social media header is truly necessary if you're using social media for personal branding, business marketing, or content creation. 

Carousel post is a type of social media post that allows you to share multiple images or videos within a single post that users can swipe through.

Hierarchy is critical in design, particularly when it comes to generating sales, because it helps prioritize and organize information in a way that guides users' attention and actions effectively.

Great practices for using photos - body language, high quality photos and knowing your audience are all great practices when choosing photos for your brand.

Social Media Platforms

  Persona 1

Emma Green- Is likely to use facebook because she falls more under the category of the news junkie. Users who visit Facebook regularly to stay updated with news stories, trends, and public discussions. They may follow news outlets or join discussion groups on politics, current events, or social issues.

Why they use Facebook:

• To access real-time updates and breaking news from a variety of sources.

• To participate in discussions or debates on social or political topics.

• They enjoy the platform's role as a public square for diverse perspectives.

 Persona 2

Susan Davis- Is most likely to use facebook as a social media platform because she is more known to be a Family-Oriented User these users are often middle-aged adults who are using Facebook to connect with close family members, often for sharing family updates, photos, and important events.

Why they use Facebook:

• To stay updated on family news, milestones, and events.

• To share personal or family moments (e.g., children’s milestones, family vacations).

• They may also use Facebook to participate in family or community groups, especially those focused on parenting or shared interests.

 

Persona 3

• Why they use YouTube:

• To relax and unwind by watching movies, TV shows, comedy skits, music videos, and other forms of entertainment.

• To stay informed on various topics by watching news, educational videos, or opinion-based content.

• They appreciate the variety of content available on the platform, from short clips to long-form documentaries.

• Often use YouTube to learn new skills (e.g., DIY tutorials, cooking lessons, tech guides).

Persona 4

Mark Johnson- would mostly use youtube as well because he is more of a learner (Education-Seeker). These users turn to YouTube as a primary source for learning. This group ranges from students and professionals to lifelong learners seeking information on various subjects.

• Why they use YouTube:

• To watch tutorials, how-to videos, and instructional content on topics ranging from academic subjects to practical skills (e.g., coding, photography, languages, cooking).

• They appreciate the platform’s ability to break down complex topics into accessible video formats.

• To follow educational channels or creators who offer knowledge and insights into specific fields or hobbies.

Creativity Blog Post 4

 Superpower Society What If Everyone Had Superpowers?

Imagine a world where, overnight, every person on Earth wakes up with a superpower. No longer are we limited by our physical, mental, or emotional constraints. Suddenly, the entire population becomes enhanced with unique abilities, each one shaping the way we live, work, and interact. I'd like to think of the positive things that this would bring society although knowing there is a long list of negative effects this would have on mankind. 

Increased Problem Solving and Innovation

Superpowers could allow individuals to instantly solve complex problems, conduct experiments at an accelerated pace, or even create entirely new technologies. With powers like telekinesis, manipulating the environment, or controlling natural forces, managing resources like food, water, and energy could become much more efficient.

Enhanced Environmental Protection

Superpower individuals could prevent or mitigate the effects of natural disasters like hurricanes, earthquakes, or wildfires. Powers like manipulation of elements or super strength could allow people to clean up environmental damage like removing plastic waste from oceans, reversing deforestation. Heroes with the ability to control weather or atmospheric conditions could combat climate change by controlling temperature, humidity, or even sequestering carbon.

Health and Medicine Improvements

Superpowers like regeneration or healing touch could eradicate diseases and injuries quickly, possibly even eliminating the need for traditional medical treatments. With abilities like x-ray vision, telepathy, or super intelligence, doctors and scientists could diagnose and treat illnesses with precision. Some superpowers, like immortality or enhanced immune systems, could contribute to longer and healthier lives for people around the world. 

Creativity Blog 3

 Since I received such great feedback on last week's What If Creative Blog post. I thought I would do another one based on an article I read about the existence of gravity . Gravity is one of the fundamental forces of nature. It's what keeps us grounded, what makes things fall, and what holds planets and stars in place. Without it, the world as we know it would cease to exist in the way we understand it. Now the big question is ‘What If’ gravity never existed and explore the potential consequences.

No Grounded Life 

I am no scientist but in my own opinion what I think would happen is the most immediate and noticeable consequence would be the complete absence of weight. Humans, animals, buildings, and even the oceans would no longer be bound to the Earth’s surface. Instead, everything would float freely, drifting aimlessly in space. Without gravity, we wouldn't be able to walk, run, or stand. Human bodies would float in the air, with no natural anchor to the ground. Any attempt to move would result in us floating away unless we grabbed onto something. Essentially, the idea of "walking" as we know it would be impossible.

Earth's Orbit and the Solar System

Gravity is also the reason that the Earth orbits the Sun. Without gravity, Earth would not be tethered to the Sun, and would drift away into space, along with the other planets. The entire solar system would collapse. “The Sun’s gravity is what keeps all the planets, moons, and asteroids in orbit. Without gravity, Earth would stop orbiting the Sun and would drift off into the cosmos, lost and unprotected from the harmful radiation of the Sun”. 

No Tides, No Seasons

Tides on Earth are the result of the Moon’s gravitational pull on the Earth’s oceans. Without gravity, there would be no tides. Also earth's tilt and its orbit around the Sun are responsible for the changing seasons. If gravity didn’t exist, Earth would likely be unable to maintain a stable orbit. The regular patterns of day and night, summer and winter, would be destroyed, making life even more unpredictable.

And we would all be dead and cease to exist!!!

https://science.howstuffworks.com/environmental/earth/geophysics/what-if-zero-gravity.htm

These exercises are designed to challenge your creativity, improve your technical skills, and expand your design thinking. Each one can be adapted to suit your interests or needs, helping you evolve as a designer.

Design Blog Post 4

    This week for my Design Blog I want to share what I learned when it came to making ads and using adobe express.  Adobe express is a suite of online creative tools from Adobe designed to help users create and share visual content easily, without requiring advanced graphic design skills. It is part of Adobe's push to provide accessible creative solutions for individuals, small businesses, and social media managers who need quick and high-quality design tools.

Marketing Materials

    Need marketing materials for a product launch, sale, or event? Adobe Express helps you create flyers, brochures, banners, and posters in just a few clicks. It’s an affordable, fast, and professional-looking way to get your message out without hiring a designer.

Easy-to-Use Graphic Design Tools

    Adobe Express gives you a variety of design elements to work with. You can add text, images, icons, and backgrounds, and adjust their placement with a simple drag-and-drop interface. There are also tools for editing photos, like cropping, adjusting brightness, or applying filters to give your visuals a polished look.

Web Pages for Portfolios & More

    Adobe Express also lets you build simple but beautiful web pages. These aren’t complex websites, but they’re perfect for creating personal portfolios, event invitations, or even landing pages for promotions. The drag-and-drop builder makes it easy to customize these pages without writing a single line of code.

    Adobe Express is a versatile, easy-to-use tool that leverages Adobe's powerful design and editing features in a more approachable way, especially for non-designers.

Design Blog Post 3

    This week for my design blog I wanted to share what I learned about Wordpress. WordPress is a popular and widely used open-source content management system that allows users to create and manage websites without needing to have deep technical knowledge. It is built primarily in PHP and uses a MySQL or MariaDB database to store content. Wordpress is most commonly known for its ease of use and free availability. WordPress is free to download and use. Being open-source means that anyone can contribute to its development, and you have access to the source code if you want to modify it. However, you will need to pay for hosting and possibly for premium themes or plugins.

Ease of Use

    WordPress is designed for both beginners and professionals. Its user-friendly interface allows non-developers to build and maintain websites through a web-based dashboard. No coding skills are necessary for basic tasks such as creating pages, writing blog posts, and managing media like images and videos.

Plugins and Extensibility

    WordPress supports a vast ecosystem of plugins that can extend its functionality. These plugins allow users to add new features like e-commerce (using WooCommerce), SEO tools, contact forms, social media integration, security, performance optimization, and much more. There are over 50,000 plugins available in the official WordPress plugin repository, with both free and premium options.

Security

    While WordPress itself is generally secure, its popularity makes it a target for hackers. Therefore, regular updates and using security plugins like Wordfence or Sucuri are recommended. Hosting providers often offer WordPress-specific security features to help safeguard your site.

    

    WordPress is a versatile platform that powers over 40% of all websites on the internet today. Whether you're building a personal blog, an e-commerce store, or a corporate website, WordPress offers the flexibility and functionality to create almost any type of site.

Creativity Blog 2

 For this week's Creativity blog I was tasked with Encouraging imaginative thinking about future scenarios. By using the “What if Scenario”. Things like Imagine a futuristic scenario, Create a design, and challenge yourself to think about how technology, society, and the environment might shape design trends in the future.These exercises are designed to challenge your creativity, improve your technical skills, and expand your design thinking. Each one can be adapted to suit your interests or needs, helping you evolve as a designer. 

 Imagine a futuristic scenario

Let's say it's the year 2085. And technology has advanced to the point where humanity has developed a system called the Neural Conversation Network or (NCN) , which allows individuals to link their minds directly to one another, bypassing traditional forms of communication such as speech, writing, and even digital interfaces. NCN is primarily accessed through a neural chip implanted in the brain, creating a collective consciousness where thoughts, emotions, and experiences can be shared instantaneously.

Create a design

In this future, the very nature of human interaction has been transformed. People no longer need to speak to each other to convey ideas or feelings; they can simply think about them. The internet, social media, and digital communication as we know them have become obsolete. Instead of typing messages or sending emails, individuals now send neural waves that allow for pure thought sharing. The NCN allows people to experience not just information, but emotions and memories, creating a much deeper connection than ever before.

How technology, society, and the environment might shape design trends in this future. 

Governments, corporations, and even educational institutions now use the NCN to manage and facilitate vast networks of interconnected individuals. Workplaces have transformed, with teams collaborating effortlessly by simply linking their minds in virtual environments. Political debates are conducted in real-time shared spaces, where leaders can directly “think” to their citizens.

Creativity Blog 1

 For this week's Creativity blog I was tasked with coming up with a creative design with only 3 Colors. By limiting your palette to foster creativity and learn color harmony. I am to choose three colors, one main color and two accent colors. Use only those three colors to create a design. Experiment with different tones, gradients, and opacities within those three colors to create depth and contrast. This exercise encourages you to make the most of a limited palette and focus on the impact of each color. These exercises are designed to challenge your creativity, improve your technical skills, and expand your design thinking. Each one can be adapted to suit your interests or needs, helping you evolve as a designer.

Design with Only 3 Colors

Creates a Visual Impact 

Sometimes, less is more. Three colors can have a more striking visual impact than a design that’s overly complicated with too many hues. By focusing on only three colors, the designer can achieve bold and clean results without overwhelming the viewer. This kind of clarity makes the design more readable and engaging. Constraints often lead to creative solutions. When you're restricted to just three colors, you're forced to think outside the box and find ways to express a full range of ideas and emotions with limited resources. This encourages innovation, as designers have to play with combinations, tones, shades, and contrasts within those three colors to create visual interest.

Simplicity 

A palette of three colors can create a harmonious look. The human eye tends to appreciate simpler designs, and limiting the color scheme can enhance the feeling of balance. By carefully choosing colors that complement each other, the design can appear elegant, cohesive, and sophisticated. A minimalist color palette can actually create more depth and complexity. By using various shades and tints of the three selected colors, a designer can add layers of interest without the need for a wide array of hues. This opens up possibilities for texture, pattern, and visual hierarchy.

The 4C's of Social Media Marketing

The Four C's of Social Media Marketing are crucial because they provide a strategic framework to guide businesses in developing effective and customer-centered marketing strategies. They emphasize a shift from traditional marketing's focus on the company to a more consumer-centric approach, reflecting how modern digital communication works.

1. JUMP START WORD-OF-MOUTH MARKETING is a powerful, cost effective, and organic way to grow a brand.
   

2. Using social community analytics to understand interests and relationships is important for several key reasons, especially in the context of business, marketing, social sciences, and community management.

3. CHOOSE THE RIGHT CHANNEL FOR YOUR CONVERSATION is essential for effective communication because different communication channels have varying levels of formality, immediacy, and impact. The way a message is conveyed can significantly affect its reception and the outcome of the conversation. 

4. Social Media Marketing Campaigns are also important for businesses, brands, and organizations in today’s digital age because they offer a dynamic, wide-reaching, and cost-effective way to engage with audiences.

5. TO ACHIEVE YOUR BUSINESS GOALS, HELP YOUR AUDIENCE ACHIEVE THEIR PERSONAL GOALS is an important principle because it creates a symbiotic relationship between your business and your customers. When businesses focus on helping their customers achieve their personal or professional goals, they build stronger trust, loyalty, and long-term value.

Blog Post 2 Design

For this week's design blog I would like to share what I have learned this far into social media and digital marketing. This week we touched base on creating marketing personas, the 4C’s of social media marketing and Wordpress. 

Marketing Personas

This is a semi-fictional representation of your ideal customers. They are based on data, research, and insights about your target audience and help businesses better understand their customers' behaviors, needs, challenges, and preferences. By creating marketing personas, companies can tailor their strategies to effectively communicate with and serve specific groups of people.

WordPress  

is a popular open-source content management system that allows users to create, manage, and maintain websites and blogs. Originally launched in 2003, WordPress has evolved to become one of the most widely used platforms for building websites of all kinds, from personal blogs to complex corporate websites. I enjoy Wordpress because it is easy to use, the themes and plugins they offer, the flexibility of customization and the content management. 

4C’s of Social Media Marketing 

This refers to key principles that help guide successful marketing strategies in the digital space. These principles are often seen as a customer-centric evolution of the traditional 4 P's of Marketing (Product, Price, Place, Promotion). The 4 C's focus on understanding and meeting the needs of your target audience while creating a more engaging and interactive experience. 

The  4C’s include 

Content-  Content is the core of any social media marketing strategy. It's about creating and sharing valuable, relevant, and engaging material that resonates with your target audience. 

Community- Building and nurturing a community around your brand is crucial in social media marketing. It's about connecting with your audience, engaging in conversations, and building relationships.

Conversation- Social media is inherently about conversation. It's a two-way street where brands not only share content but also listen and respond to their audience.

Convenience- Social media should make it easy for users to interact with your brand. This involves providing a seamless experience across platforms, easy access to customer service, and ensuring your audience can take actions without friction.