Haven Sheds

Haven Sheds

 For this Brand identity, I decided to create a fictional brand called Haven Sheds. It was founded on the belief that everyone deserves a personal space they can call their own. Whether it’s a garden retreat, a home office, or a storage solution, our sheds are crafted with care and built to last. We value craftsmanship, simplicity, and the idea that big dreams can live in small spaces. At our core, we bring practical beauty to backyards and help people create their own little haven.

For my logo design, I wanted to keep it fairly simple and clean, a simple shed silhouette with the roof peaks forming a soft arch to give a sense of warmth and safety. Underneath, a clean sans-serif text with the company name. My color scheme includes a forest green for nature and calm. A warm beige more for wood tones and warmth, like every home should be, and some slate grey for strength and durability. 

 

The visual identity of Haven Sheds is focused on comfort, craftsmanship, and personal space. I chose a simple shed shape for the logo to show that these sheds are more than just buildings, they’re places people care about. The soft curve of the roof makes the logo feel more friendly and welcoming instead of sharp or cold. For the color scheme, I used forest green, warm beige, and slate gray. These colors were picked because they feel natural and grounded. The green represents nature and the outdoors, the beige looks like wood, and the gray gives it a strong and dependable vibe.

The images I chose show real people using their sheds for painting, working, or gardening. This helps tell the story that sheds aren’t just for storing stuff, but can also be personal spaces for creating and relaxing. Overall, the design I made is meant to feel warm, reliable, and personal, showing how Haven Sheds can help people build more than just a shed, they’re building a special space.