This week I was tasked with recreating a new zoo logo for the Cincinnati Zoo. Zoo logos are fun to make because they allow for a lot of creativity and playfulness! Zoo logos let designers experiment with elements of nature, whimsy, and fun, which makes them a great challenge and a lot of fun to create!
Zoos are fun places meant to engage people of all ages. A logo can reflect this sense of fun, often using playful fonts, shapes, and design elements that make it feel welcoming and joyful. I choose my color scheme because animal habitats are often colorful and lively, which gives you the freedom to use bright, bold colors in the logo. It makes the logo feel energetic and inviting.
The zoo is a connection to the natural world, so logos can incorporate elements like animals, trees, leaves, or the Earth, which makes them feel organic and connected to the environment.
Zoos are all about animals, so you can use different animals as the central focus of the logo. Whether it’s a majestic lion, a curious monkey, or a colorful parrot, each animal brings its own personality and vibe to the design.
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