SEO stands for Search Engine Optimization. This is the process of optimizing a website to improve its visibility in (non-paid) search engine results. The goal is to attract more relevant traffic from search engines like Google, Bing, and others by making your website more accessible, relevant, and trustworthy. This is important because increased visibility = more traffic.Organic search is often the primary source of website traffic. This builds trust and credibility with both users and search engines. It also improves user experience. Higher ROI than paid ads over the long term and helps you stay competitive online.
Things to Ensure Your Site is Properly Indexed
Submit your sitemap to search engines
Use descriptive, keyword-rich URLs
Make your site mobile-friendly
Use proper heading tags (H1, H2, etc.)
Include internal linking
Add alt text to all images
Ensure all pages are crawlable
Fix broken links (404 errors)
Regularly publish high-quality, unique content
Secure your site with HTTPS
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