FEEL EVERY BEAT
For this week's project, I decided to create a poster for a product called Beats by Dre. In this poster, the subject has her eyes closed, showing her peacefulness and how she is deeply immersed in the music. I thought this would be something viewers could relate to. The red light evokes warmth and emotion, also very similar in color to the Beats logo I found online. It creates a feeling, not just a look. I chose the black background so that it could draw the viewers' eyes to her face and the Beats headphones (the product). The sound waves in the background act as a symbol that she can literally feel the beat of the music she is listening to. This is why the tag line is "FEEL EVERY BEAT," it's not just sound quality, but the emotional impact the poster is meant to show its viewers. For my typeface I chose Helvetica Neue Condensed Bold because I wanted a bold, modern, and clean look for my message.
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