Project Name: Beyond Earth “The Wonders of Outer Space”
Name of Client: National Geographic
Project Requirements: 8.5 in x 11 in at 300 dpi resize to 72 ppi
Target Audience:
My target audience is the general public with an interest in science and technology, space enthusiasts, school groups and families with children.
The Goal of the Project:
My goal for this project is to educate by informing visitors about key astronomical concepts, including plantes, stars and galaxies. To engage my audience by using interactive displays and technology. Also to inspire space science and possible future exploration.
Intended Message:
My intended message is to create an immersive and educational experience that showcases the vastness, beauty, and scientific importance of outer space and the future of human endeavors beyond Earth.
Types of Imagery:
A beautiful scenic background of outer space with stars in the distance. A mere image of earth in the far distance showcasing the color contrast of earth's blue waters and green landscapes. An upclose photo of an astronaut in space implementing adventure and exploration.
Color Choices:
Black to integrate the deep darkness of space but a mixture of indigo and green/blues to give off the beauties of space and the different spectrums of light. White to showcase the many stars.
Type Choices:
Sans Serif because it is a common text that National Geographic Magazine uses for their magazines. Helvetica Neue to fill and give shape and boldness to my magazine name. Also Futura typeface to deviate from using only one typeface but yet still looking similar in the flow of the magazine.
What is your call to action? “Join the Journey: Explore the Universe with Us! Get Your First Issue Free!”
Prep Material:
Research
Mood Board
Thumbnails/Roughs
Videos on the cosmos