Project 1

 This poster promotes a fictional home services company called BreezePro AC & Heating, designed as if Optic Marketing Group created the branding. The goal is to communicate reliability, friendliness, and professionalism in a clean, modern way.

The audience for this poster is local homeowners and renters who need air conditioning and heating services. The message of the poster is that BreezePro AC & Heating is the local expert for keeping your home comfortable year-round. My goal with this piece is to show that I can design a marketing poster that clearly communicates a service and brand identity. I want to make the audience feel confident about contacting BreezePro and show that I understand how to create a visually appealing layout that supports the company’s values. I chose a blue and orange color palette because blue communicates coolness and trust, while orange adds energy and warmth, connecting to both AC and heating services. The main image of a relaxed homeowner helps the viewer imagine how they would feel after using the company’s services. I used bold sans-serif typography for the headline so it is easy to read from a distance. The service icons at the bottom help quickly explain what the company offers, and the call-to-action bar in orange stands out against the cooler tones, so it catches the viewer’s attention. The layout has plenty of white space to keep it clean and uncluttered, which helps the important information stand out.