Project 2

 The target audience for this poster is boating enthusiasts, marine professionals, and people who enjoy outdoor water activities. The message of the poster is that Suzuki Marine USA offers high quality, reliable, and innovative marine engines that deliver superior performance on the water. It also communicates that Suzuki is a trusted, established brand that helps customers “Go Further” in their boating adventures. My goal with this piece is to create a visually striking promotional design that highlights Suzuki Marine’s brand identity and appeals to people who love being out on the water. I used a deep navy blue and crisp white color palette to reflect the nautical theme and convey professionalism and trust. I added accents of silver and metallic tones to connect to the high-end engineering of Suzuki’s marine engines. The main visual is an action shot of a sleek boat cutting through the water, which adds energy and excitement to the design. I placed the Suzuki Marine logo prominently at the top to establish brand recognition instantly. The headline text is bold and modern, making it easy to read while reinforcing the idea of strength and performance.