AdventHealth Poster Design
The primary audience for this poster is current and potential patients in the AdventHealth service area, including individuals seeking trustworthy, compassionate healthcare. The message is clear and direct: “We’re here for you.” This simple phrase is meant to communicate reliability, compassion, and availability the core values of the AdventHealth brand. It’s an assurance that patients are not alone in their healthcare journey. The goal is to reinforce brand trust and patient confidence while also visually aligning with AdventHealth’s established brand identity. By showcasing a warm, approachable healthcare professional and clean design, the piece aims to create an emotional connection and leave a lasting impression of comfort and professionalism.
Design Decisions and Rationale Color choice, AdventHealth Blue & White Blue is strongly associated with trust, calmness, and professionalism, making it perfect for a healthcare setting. Using the AdventHealth brand colors ensures visual consistency with their existing marketing materials.
Typography choice Bold Sans Serif
A clean, sans-serif font conveys clarity and modernity. The bold type makes it immediately readable from a distance.
Imagery Smiling female Healthcare Professional
A friendly, approachable person in scrubs with a stethoscope humanizes the brand and puts a face to healthcare.
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