Target Audience
The primary audience for this poster is veterans and their families in the Orlando area who seek care and support from the VA.
Message
The central message is rooted in the VA's mission. "To serve the Veteran who served us".
Goal
The goal of this design is to build trust and emotional connection with veterans, while also reinforcing the Orlando VA Medical Center’s identity as a supportive and dependable healthcare provider. The poster is meant to comfort veterans who may feel hesitant about seeking help, encouraging them to take the step toward accessing care.
Design Decision
Color - Blue and White with VA Branding. Blue represents trust, loyalty, and professionalism, all essential qualities in healthcare.
Typography- A bold, modern sans serif font ensures clarity and impact. It reflects strength while remaining approachable, allowing the words to carry emotional weight without being intimidating.
Imagery- Smiling health care professional. The warm smile conveys reassurance and compassion, reminding veterans that the VA staff is there to support them personally.
Tagline- “To serve the Veteran who served us.” Using the official mission statement as the tagline ties the design directly to the VA’s values.
Layout- The tagline takes center stage so that the message is immediately absorbed.
Placement of logo- Keeping the VA logo clean and visible so that it ensures credibility and brand recognition, while allowing the tagline to remain the hero of the design.
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