Recreating my horror movie poster gave me the opportunity to experiment deeply with color theory, emotional tone, visual structure, and symbolic storytelling. Inspired by the dark atmosphere of The Conjuring franchise, I designed this poster with the intention of making viewers feel immediate dread before they even read the title. Using what I learned in chapter 5 about color, emotion, and visual tone. For horror, desaturated colors, harsh contrast, and dominant dark hues help communicate feelings of terror, danger, and unease. I used a muted black-blue background to set a cold and lifeless tone. It suggests night, mystery, and death.
The pale gray faces of the characters emerge eerily from the darkness, adding a ghostly, corpse-like effect.
The yellow-orange glowing eyes on the central figure (Valak) introduce an unnatural heat often associated with evil or possession.
Blood red typography was chosen not just for visibility but for its symbolic weight, blood, warning, rage, and violence.
The visual structure of the poster follows the “Z-pattern” layout, guiding the viewer’s eye from top to bottom in order. I chose a serif font with long, sharp accents and thick strokes for “THE CONJURING IV.” The sharp serifs mimic crosses, reinforcing religious horror themes. The Nun’s looming face represents evil that watches and controls. Annabelle, a childlike doll, symbolizes corrupted innocence. The crawling entity implies that evil is not just seen, it moves toward you.
